Market Overview
The North America below-grade waterproofing market size attained a value of USD 297.50 million in 2024. This market is projected to reach USD 453.24 million by 2034, growing at a compound annual growth rate (CAGR) of about 4.30% during the forecast period of 2025-2034. The growth in this market can be attributed to the increasing demand for waterproofing solutions in the construction of commercial buildings, where the foundation and below-grade areas are particularly vulnerable to moisture and water damage. With more emphasis on durable and long-lasting construction, particularly in urban areas, the need for high-quality waterproofing solutions is rising, thus driving market expansion.
The growing trend towards innovative and energy-efficient construction practices is another key factor contributing to market growth. Developers and contractors are increasingly adopting advanced waterproofing systems to enhance the longevity and resilience of structures. The continuous demand for new commercial, residential, and infrastructure developments, particularly in flood-prone areas, is further boosting the need for reliable waterproofing systems for foundations, basements, and subterranean levels.
Market Trends
The North American below-grade waterproofing market is evolving with several key trends. One major trend is the increased adoption of advanced materials and technologies that enhance the efficiency and durability of waterproofing systems. For example, the use of polymer-based waterproofing materials is on the rise due to their superior waterproofing properties and ease of installation. These materials are not only effective in preventing water ingress but also contribute to energy savings, as they help in maintaining optimal indoor temperatures.
Another emerging trend is the growing demand for sustainable and eco-friendly waterproofing solutions. With increasing environmental concerns, there is a shift towards using materials that are not only effective but also have a minimal environmental impact. This includes the use of non-toxic, recyclable, and long-lasting waterproofing materials. Additionally, the focus on energy-efficient building practices and green building certifications is encouraging the development and adoption of sustainable waterproofing solutions.
Market Growth
The market for below-grade waterproofing services and materials in North America is poised for steady growth between 2025 and 2034. The primary drivers include the expanding construction sector, particularly the rise in commercial building projects where foundation and basement waterproofing are essential for structural integrity and water management. Furthermore, the increasing awareness among builders and property owners about the long-term benefits of waterproofing, such as preventing structural damage and mold growth, is pushing market expansion.
The market is also witnessing growth due to advancements in waterproofing technology, such as self-healing materials and advanced membrane systems, which offer greater protection and longer-lasting solutions. As construction companies focus on improving the quality and safety of buildings, the demand for reliable and innovative waterproofing solutions continues to rise. Additionally, government regulations and building codes regarding moisture control in commercial and residential buildings are expected to further boost the market, as they mandate the implementation of effective waterproofing systems in below-grade areas.
Segmentation of the Below Grade Waterproofing Market
By Material Type
Polymer
Polymer-based waterproofing materials are gaining popularity due to their flexibility, durability, and resistance to environmental factors. They are widely used in both residential and commercial construction projects, providing long-term protection against water damage. These materials are ideal for areas subject to movement and shifting, as they can stretch and adapt to the foundation's needs.Bitumen
Bitumen is another key material used in below-grade waterproofing, particularly for its cost-effectiveness and ability to provide reliable waterproofing in a variety of conditions. It is often used in large-scale commercial and industrial projects. Bitumen membranes are particularly known for their effectiveness in preventing water penetration in areas like basements and tunnels.Bentonite
Bentonite-based waterproofing is valued for its ability to expand when in contact with water, forming a barrier that prevents moisture from entering. It is commonly used in underground construction projects and is particularly effective in areas with fluctuating water levels or exposed to extreme moisture conditions.Rubberized Asphalt
Rubberized asphalt is used for waterproofing due to its durability and resistance to weathering. It provides an excellent solution for foundations, basements, and other below-grade applications where high performance and longevity are required. Its elastic properties make it suitable for areas with variable temperatures and movement.
By Membrane Type
Sheet Based
Sheet-based waterproofing membranes are commonly used in below-grade applications due to their ease of installation and effectiveness in providing a seamless barrier against water. These membranes are widely used in large-scale commercial and industrial projects, where efficiency and reliability are critical.Liquid Based
Liquid-based waterproofing systems offer flexibility and are often preferred in areas where sheet-based membranes may be difficult to install. Liquid coatings can be applied directly to the substrate, providing a continuous waterproof barrier that can conform to complex shapes and contours. These are gaining popularity in residential and commercial projects that require a custom approach.
By End Use
Residential
The residential sector represents a significant portion of the below-grade waterproofing market. Homeowners are increasingly focusing on preventing water damage in basements and foundation areas, which are prone to water ingress. This has led to a rising demand for effective waterproofing solutions to protect residential properties.Commercial
In commercial construction, waterproofing is essential to ensure the longevity and safety of buildings. Commercial buildings often have extensive underground areas, such as basements and parking garages, which require high-performance waterproofing materials. As commercial construction continues to expand, especially in urban centers, the demand for below-grade waterproofing will continue to rise.Public Infrastructure
Public infrastructure projects, such as tunnels, subways, and underground utilities, require robust waterproofing solutions to protect against water penetration. Waterproofing systems play a vital role in maintaining the safety and durability of these critical infrastructure projects. As urbanization increases, the demand for waterproofing solutions in public infrastructure projects is expected to grow.
Regional Analysis
North America
The North American below-grade waterproofing market is driven by the growing construction industry in the U.S. and Canada. In particular, the demand for waterproofing solutions in commercial, residential, and infrastructure projects is increasing, with major cities like New York, Los Angeles, and Toronto leading the charge. The construction of high-rise buildings, coupled with the need for efficient moisture control systems, is contributing to the growth of the market.
- Canada
In Canada, the demand for below-grade waterproofing is growing as both residential and commercial construction projects expand. The country's cold climate and high water tables in certain regions make waterproofing essential to prevent foundation damage and water-related issues. Furthermore, as the government invests in infrastructure projects, the demand for waterproofing in public infrastructure is also expected to rise.
Market Dynamics
SWOT Analysis
Strengths:
Increasing demand for durable and efficient waterproofing materials.
Advancements in waterproofing technologies such as polymer-based and rubberized asphalt systems.
Strong demand from the growing construction sector.
Weaknesses:
High costs associated with advanced waterproofing materials.
Complex installation processes for certain membrane types.
Potential lack of awareness about the importance of below-grade waterproofing in some markets.
Opportunities:
Rising demand for sustainable and eco-friendly waterproofing materials.
Growth in urban construction projects and renovations of existing buildings.
Technological innovations in waterproofing solutions.
Threats:
Fluctuations in the prices of raw materials used in waterproofing products.
Potential regulatory changes that could impact market dynamics.
Intense competition among existing and new market players.
Porter’s Five Forces Analysis
Threat of New Entrants: Moderate
The barriers to entry are moderate due to the high capital required for product development and distribution channels. However, the increasing demand for advanced waterproofing solutions presents an opportunity for new entrants.
Bargaining Power of Suppliers: Moderate
The power of suppliers is moderate as there are several suppliers of waterproofing materials. However, the demand for specialized, high-performance materials gives suppliers of these products some leverage.
Bargaining Power of Buyers: High
Buyers have significant bargaining power due to the availability of various waterproofing solutions and suppliers, along with the ability to switch between brands.
Threat of Substitutes: Low
There are few substitutes for below-grade waterproofing systems due to the specific technical requirements for moisture protection in foundations and underground structures.
Industry Rivalry: High
The market is highly competitive, with several large players offering a range of waterproofing solutions, leading to strong competition on pricing, product quality, and innovation.
Competitive Landscape
Key players in the North American below-grade waterproofing market include:
Carlisle Companies Inc.
GCP Applied Technologies Inc.
RPM International Inc.
BASF SE
Dupont de Nemours, Inc.
Wacker Chemie AG
Sika AG
W.R. Grace Co.
These companies compete based on product performance, innovation, and customer service, offering a range of waterproofing materials and solutions for commercial, residential, and infrastructure applications. As the market grows, players are focusing on developing advanced waterproofing solutions that provide better performance, durability, and sustainability.
